Have we really become a nation of consumers whose buying habits are motivated by our own personal values? Are we now fully in the age of awareness when it comes to shopping for goods and services?

Photo by Mike Petrucci on Unsplash

Many believe we are with a 2019 report citing that 75 per cent of us Brits have adopted ethical shopping practices. And recent reports suggest the Coronavirus has turned us into even more ethical customers than we were before.

The rise of the conscious consumer means that more and more of us are actively seeking out companies that align with own morals and values…


Last year, just after the pandemic started and I found myself working from home full time, I had a conversation with an old acquaintance. He’d recently branched out alone and set up his own communications agency after many years working in public affairs. During our conversation we discussed barriers for small companies and whether the lack of an office would put him at a disadvantage in winning contracts compared to larger firms.

It was a question that took me by surprise. Afterall why should where a company is based have any bearing on whether they can do the job they…


When my son was ten years old I discovered he was being bullied by a boy in his class and I didn’t know what to do to help or what to say that could make it better.

Photo by Jordan Whitt on Unsplash

I suspect my initial reaction was just like many parents when they discover their child is being bullied — I wanted to storm into the school and demand a meeting with the head teacher and the bully’s parents. I wanted action to be taken. I didn’t want my little boy to carry on suffering.

Feeling that marching into school could make the whole situation worse, I didn’t do this. Instead I sat down with my little boy, we talked and tried to find a way to guide and empower him to deal with this himself.

During our chat I discovered…


In a few weeks’ time it would have been my dad’s 74th birthday. Sadly he is no longer with us, he died just over 17 years ago.

Although the pain has never left and I miss him just as much today as I did then, I’ve learnt to live with the big hole he has left in my life.

My dad was the bolt that held my family together. But when he died that bolt didn’t come undone, we somehow managed to keep it in there and our family is still as strong. Our lives have carried on through the…


I’ve never really been a heavy drinker. Sure, when I was younger I liked to go on nights out and sometimes, most nights actually, I probably drank more than I should have done. And now as I’m older I still like to go out, but the venues might have changed a bit! However, 2020, in the middle of a pandemic, I chose to quit alcohol.

I think we can all agree that 2020 was a pretty shit year and if you live in the UK like me, it’s looking like this year isn’t going to get better any time soon…


How an organisation responds to a crisis can make all the difference to their reputation.

Managed correctly an organisation can come through a crisis with their reputation intact. Managed wrongly and an organisation can find their reputation in tatters.

Many organisations have faced their own times of crisis over the years. Take the Tylenol murders that began in Chicago in the 1980s. Faced with a PR nightmare after the tampering scandal, Johnson & Johnson received praise following the crisis due to their quick response and action to warn the public and reduce deaths.

This case is often referred to as an example of just how to handle your PR response during a crisis. Furthermore the…


As well as bringing us a global pandemic, 2020 will also be remembered as the year that the world woke up to the climate crisis that is going on around us. Changing weather patterns were happening across the globe — from deadly wildfires in California to the most active hurricane season in American history. And in the UK we were also experiencing changing weather patterns with periods of increasingly hotter weather and more frequent and damaging flooding.

In September I joined millions of people across the globe to watch a Life On Our Plant by David Attenborough and cried over…


When my daughter turned 18 I wrote her a letter. She’s a little older now, but the letter is still as relevant today as it was the day I wrote it.

Well it’s finally here. You are 18 today, a day I know you’ve been waiting for for ages!

You’re ready to move on, become more independent, head to uni, make new friends and have lots of new adventures. Your life has just begun and I can’t wait to see what it has in store for you or what you do with it. …


Taking on the sustainable fashion challenge

A high profile fast fashion outlet made the headlines recently in the UK. During the first lockdown growing number of coronavirus cases led to claims over the lack of social distancing, poor working conditions and minimum wage violations at many of Leicester’s garment factories.

This isn’t a new problem. It’s not something that’s happening just during the Coronavirus. It’s something that has been happening for a long time. The fashion outlet knew about it, the media have reported on it and local government agencies have been trying to tackle it.

Photo by Hannah Morgan on Unsplash

Around two years ago…

Vicky

UK based writer and communications professional discussing all things PR & Comms, business, living sustainably and family

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